The Washington State University Vancouver Catalog

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

cas.vancouver.edu/communication
Science & Engineering Building (VSCI), Room 130
360-546-9620

Academic Director: Amy Wharton, Ph.D.; Academic Coordinator: Teresa Phimister, M.A.; Faculty: Program Director: Narayanan Iyer, Ph.D.

Washington State University Vancouver, in conjunction with The Edward R. Murrow College of Communication, offers a formal minor in communication. Students pursuing this minor in communication will be required to take at least six communication courses focused upon media literacy and media production in digital platforms, including gaining experience with online publications, social media and mobile contexts.




Schedules of Studies

Honors students complete the Honors College requirements which replace the UCORE requirements.


Integrated Strategic Communication (120 Hours)

Certification Requirements

To certify any major in the College of Communication, a student must meet the following minimum requirements: (1) Complete COM 101, 102, 105, and 138; (2) Sophomore standing (transfer students should have at least 15 graded credits from courses in residence at WSU); (3) Complete the Murrow College Grammar and Writing exam administered by the College of Communication.

Certification in the Murrow College is based on the following: the number of available seats, the applicant’s cumulative WSU GPA, the number of credits completed at the time of application, and the applicant’s performance on the Murrow College Grammar and Writing Exam. The top students are certified based on the number of seats available that semester. Transfer course grades will NOT be used to calculate the cumulative WSU GPA. Students transferring into the College with 55 or more hours should complete the certification requirements within two semesters. All students should certify before earning 90 credit hours.

All Strategic Communication majors require a minimum of 49 semester hours in Communication.

Direct to Degree for Transfer Students

Transfer students who indicate a Murrow major as their academic interest, and have completed an AA/DTA from a Washington community college with a 3.2 or higher transfer GPA, can certify upon enrollment at new student orientation if they are transferring one of the required certification courses. Students who transfer in as a junior to WSU from another college or university may also be eligible for direct certification following consultation with a Murrow advisor.

First Year
First TermHours
Biological Sciences [BSCI] or SCIENCE 101 [SCI]13 or 4
COM 1013
COM 1381
Diversity [DIVR]3
ENGLISH 101 [WRTG]3
Quantitative Reasoning [QUAN]3
Second TermHours
COM 102 [COMM] 3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Physical Sciences [PSCI] or SCIENCE 102 [SCI]14 or 3
Electives3
Apply for and Certify in Major
Second Year
First TermHours
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
Social Sciences [SSCI]3
Electives3
Second TermHours
COM 3093
COMJOUR 3333
COMSTRAT 3123
Electives6
Complete Writing Portfolio
Third Year
First TermHours
COMSOC 3013
COMSTRAT 3103
COMSTRAT 3803
MKTG 3603
Electives3
Second TermHours
300-400-level Major Electives 23
COMSTRAT 383 [M]3
Electives9
Fourth Year
First TermHours
COMSTRAT 4853
Integrative Capstone [CAPS]3
Electives9
Second TermHours
COM 495 or COMSTRAT 4953
COMSTRAT 4763
Electives7

Footnotes
1For a total of 7 credits—one Biological Science [BSCI] and one Physical Science [PSCI] course, including one lab course, or 8 credits of [SCI] designated courses. (SCIENCE 101 [SCI] is offered Fall semester and is a prerequisite for SCIENCE 102 [SCI], which is offered Spring semester.)
2Select 3 credits of 300-400-level COM, COMJOUR, COMSOC, COMSTRAT major electives not used to meet other requirements, COMSTRAT 495 internship credits, or COMSTRAT 499 Special Projects credits (max. 6 credits of 495/499) in consultation with advisor.


Minors

Communication

The minor in Communication requires a minimum of 18 credits from COM, COMJOUR, COMSOC, or COMSTRAT courses. Nine credits of 300-400-level coursework must be taken in residence at WSU. Students may seek approval for one course to count toward the minor through WSU-approved education abroad or educational exchange. Students may apply to certify in the minor after they have certified in a major outside the Murrow College of Communication. Students must adhere to the prerequisites for courses as listed in the catalog.



Courses

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective. Courses showing two entries of the same number indicate that the course information is changing. The most recently approved version is shown first, followed by the older version, in gray, with its last-effective term preceding the course title. Courses shown in gray with only one entry of the course number are being discontinued. Course offerings by term can be accessed by clicking on the term links when viewing a specific campus catalog.


Communication (COM)

Fall 2019 Spring 2020 


101 [SSCI] Media and Society 3 Mass media's influence in contemporary society. Typically offered Fall.

102 [COMM] Public Speaking in the Digital Age 3 Face-to-face and mediated communication in group and professional settings. Typically offered Fall, Spring, and Summer.

105 [HUM] Communication in Global Contexts 3 Communication processes and how they influence human behavior and construction of social reality across global contexts.

138 Communication Overview 1 May be repeated for credit; cumulative maximum 2 hours. Introduces new students to the major, advising, and strategies for academic and personal success. S, F grading.

210 [COMM] Multimedia Content Creation 3 Applied multimedia content creation and evaluation in graphic design, audio, and video production through communication theory and practice.

225 Sports and the Media 3 Survey of the relationship between media and sports, including sports journalism, sports promotion, sports and Hollywood, sports and social change. Typically offered Spring.

300 [M] Writing in Communication 3 (0-6) Course Prerequisite: Certified in any major or minor in the College of Communication. Writing for a variety of communication professions, including advertising, broadcasting, print journalism, public relations, and science communication.

309 Quantitative Research Methods 3 Course Prerequisite: Certified in any major or minor in the College of Communication. Measurement, questionnaire construction, sampling, data collection techniques, analysis and hypothesis testing in communication research.

320 Visual Communication 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major or minor in the College of Communication. Visual communication in today's print, electronic, and broadcast media to inform, educate, and persuade.

415 Media Law 3 Course Prerequisite: Certified in any major or minor in the College of Communication; junior standing. Basic concepts and theories of the First Amendment's protection of speech and press.

420 New Communication Technologies 3 Course Prerequisite: Certified in any major or minor in the College of Communication; junior standing. New communication technologies, their impact on communication processes, access, regulation, and communication in organization/professional contexts.

440 Media Ethics 3 Course Prerequisite: Certified in any major or minor in the College of Communication; junior standing. Foundations and frameworks of media ethics; case studies in assessing media performance.

460 Mass Media Criticism 3 Course Prerequisite: Certified in any major or minor in the College of Communication; junior standing. Theoretical and philosophical basis for critical analysis of mass communication.

464 Gender and the Media 3 Course Prerequisite: COM 101, WOMEN ST 101, or WOMEN ST 201; certified in any major or minor in the College of Communication. How news and entertainment media shape and reinforce societal expectations of gender; consideration of race, age, class, and sexual orientation. (Crosslisted course offered as COM 464, WOMEN ST 464).

471 [CAPS] Stereotypes in Communication 3 Course Prerequisite: Certified in any major; junior standing. Examines portrayals of social groups in the media and the impact portrayals have on perceptions, expectations, and aspirations of members of portrayed groups and nonmembers.

475 Communication Seminar 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Junior standing. Topics with a broad array of interdisciplinary expertise including elements of communication, public policy, sociology, the humanities, and psychology.

478 Health Communication 3 Course Prerequisite: Certified in any major; junior standing. Mediated communication in disease prevention and health intervention.

479 Youth and the Media 3 Course Prerequisite: Certified in any major; junior standing. Effects of media messages on children and adolescents, and developing responsible and effective programming for youth.

481 Mobile Media 3 Course Prerequisite: COMSTRAT 310 or COM 320; junior standing. Theories, strategies, practices for strategic communication via mobile platforms.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: By interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. S, F grading.

561 Multimedia Content Creation 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Exploration and application of strategies to communicate ideas clearly, concisely, and effectively through multimedia content.

562 Crisis Communication in Global Contexts 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Prepare, plan, and execute crisis communication and management to protect the continuity of an organization's image and mission.

563 Ethics for Professionals 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The understanding, discussion, and application of key theories of individual and institutional ethics; the articulation and defense of ethical reasoning.

564 Research Methods for Professionals 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Understanding the role of research in media and related organizations and its application to organizational decision making through quantitative and qualitative research methods including research design, questionnaire construction, sampling, data collection techniques, and variable measurement.

580 Topics in Communication 3 May be repeated for credit; cumulative maximum 12 hours. Contemporary, specialized, or technical topics in communication.

800 Doctoral Research, Dissertation, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the Communication PhD program. Independent research and advanced study for students working on their doctoral research, dissertation and/or final examination. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 800 credit. S, U grading.


Health Communication And Promotion (COMHLTH)

Fall 2019 Spring 2020 


571 Communicating Health in Practice 3 Health communication and promotion across a variety of settings and mediums, from interpersonal to promotional campaigns.

573 Communicating Health in a Digital Landscape 3 Development and implementation of health-related content through a variety of digital platforms.

574 Health Message Design and Effectiveness 3 Behavior change theories as they relate to health communication message design and evaluation.


Journalism And Media Production (COMJOUR)

Fall 2019 Spring 2020 


333 [M] Reporting Across Platforms 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major or minor in the College of Communication. Instruction in reporting, writing and editing news stories suitable for publication and on-air presentation.

350 News and Society 3 Course Prerequisite: Certified in any major in the College of Communication. Fundamentals of historic, contemporary, and emerging models of news production; social contexts and effects, alternative sources, and critiques of news.

360 Writing for Television 3 (2-3) Course Prerequisite: Certified in any major in the College of Communication. Theory and practice of writing scripts: analysis of dramatic, comedic, commercial, documentary scripts; writing scripts for each genre.

466 Digital Video Editing for News Reporting and Documentary 3 (2-3) Course Prerequisite: Certified in any major or minor in the College of Communication. Video editing for news reporting; feature-length editing for news and public affairs topics; documentaries; visual storytelling.

481 Broadcast Management 3 Course Prerequisite: Certified in any major or minor in the College of Communication; senior standing. Typically offered Spring.

495 Broadcasting Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 hours. Course Prerequisite: COMJOUR 333; COMJOUR 350; COMJOUR 355 or 425; certified in any major in the College of Communication; by interview only. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. S, F grading.


Communication And Society (COMSOC)

Fall 2019 Spring 2020 


301 Foundations of Persuasion 3 Course Prerequisite: Certified in any major or minor in the College of Communication. Theories of persuasion and social action; study of strategies and techniques for the persuasive use of language and other symbols.

321 [DIVR] Intercultural Communication 3 Course Prerequisite: Certified in any major. Culture and cultural differences, race and ethnicity, stereotypes, and intercultural communication in contexts.

325 Environmental Communication 3 Course Prerequisite: Certified in any major or minor in the College of Communication; junior standing. How communication shapes human understanding and decision making concerning the natural environment in local, national, and global contexts. Typically offered Spring.

421 [CAPS] Intercultural Communication and Globalization 3 Course Prerequisite: Junior standing. How global processes shape intercultural communication and how globalization is understood, advanced, and opposed by different groups.

477 Risk Communication 3 Course Prerequisite: Certified in any major; junior standing. Research on perceptions of risk among stakeholders about complex environmental and natural resource issues.


Strategic Communication (COMSTRAT)

Fall 2019 Spring 2020 


310 Digital Content Promotion 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major in the College of Communication. Practice and promotion of public relations and advertising through digital and social media.

312 Principles of Public Relations 3 Principles, theories, methods and objectives of public relations; public relations problems and practices.

380 Advertising Principles and Practices 3 Advertising history, theory and practice by advertising agencies and organizations.

383 [M] Media Strategies and Techniques for Public Relations 3 Course Prerequisite: COM 210; COM 300 with C or better; certified in any major in the College of Communication. Development of creative content for persuasive public relations campaigns through different media.

476 Consumer Insights and Branding 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Certified in any major in the College of Communication; junior standing. Advertising account planning based on a thorough understanding of target audiences and consumer research; linking client objectives, account management, creative and media planning.

485 [M] Public Relations Management and Campaigns 3 Course Prerequisite: COMSTRAT 309 or 409; COMSTRAT 312; COMSTRAT 383; certified in any major in the College of Communication; senior standing. Application of public relations principles, management, persuasion theory and research methods to public relations issues.

495 Strategic Communication Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 hours. Course Prerequisite: One series COMJOUR 333 and COMSTRAT 312, OR COMSTRAT 380 and COMSTRAT 381 or 382; certified in any major in the College of Communication; by interview only. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: Certified in any major in the College of Communication; by interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. S, F grading.

561 Persuasion for Professional Communicators 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Introduction to theories, concepts, strategies, and processes of persuasion and social influence.

562 Creative Media Strategies and Techniques 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The strategies, processes, procedures and steps involved in creating marketing communications materials for a variety of different media.

563 Professional Digital Content Promotion 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The application of writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising in both digital and social media outlets.

564 Consumer Behavior and Brand Development 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Tactics and strategies for consumer analysis and brand development; skills necessary for uncovering consumer insights to link client objectives, account management, creative development, and media planning.

565 Professional Marketing Communication Management and Campaigns 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. An overview of behavior change theories with a focus on strategic marketing campaign design and evaluation; learning to use theory and research to more effectively plan, design, execute and evaluate strategic communication campaigns.

701 Master's Independent Capstone Project and /or Examination V 1-6 May be repeated for credit. Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Capstone project or final examination for professional master's degree under the Graduate School. The credits will include a balloted evaluation of the student's completion of the program's capstone/examination requirements by the program's graduate faculty. Students must have graduate degree-seeking status and obtain approval from their major advisor/committee chair before enrolling for 701 credit. S, U grading.

702 Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the online master's program in strategic communication. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. S, U grading.

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