The Washington State University Catalog

Courses with the COMSTRAT Subject

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective. Courses showing two entries of the same number indicate that the course information is changing. The most recently approved version is shown first, followed by the older version, in gray, with its last-effective term preceding the course title. Courses shown in gray with only one entry of the course number are being discontinued.

Courses

Strategic Communication (COMSTRAT)

310 Digital Content Promotion 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major in the College of Communication. Practice and promotion of public relations and advertising through digital and social media. Typically offered Fall, Spring, and Summer.

310 (Effective through Summer 2017) Digital Content Promotion 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major in the College of Communication. Practice and promotion of public relations and advertising through digital and social media. Typically offered Fall, Spring, and Summer.

312 Principles of Public Relations 3 Principles, theories, methods and objectives of public relations; public relations problems and practices. Typically offered Fall, Spring, and Summer.

312 (Effective through Summer 2017) Principles of Public Relations 3 Principles, theories, methods and objectives of public relations; public relations problems and practices. Typically offered Fall, Spring, and Summer.

380 Advertising Principles and Practices 3 Advertising history, theory and practice by advertising agencies and organizations. Typically offered Fall, Spring, and Summer.

380 (Effective through Summer 2017) Advertising Principles and Practices 3 Advertising history, theory and practice by advertising agencies and organizations. Typically offered Fall, Spring, and Summer.

381 [M] Creative Media Strategies and Techniques for Advertising 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major in the College of Communication; junior standing. Development of creative content for persuasive campaigns through different media. Typically offered Fall, Spring, and Summer.

381 (Effective through Summer 2017) [M] Creative Media Strategies and Techniques for Advertising 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major in the College of Communication; junior standing. Development of creative content for persuasive campaigns through different media. Typically offered Fall, Spring, and Summer.

382 Media Planning 3 Course Prerequisite: COMSTRAT 380; certified in any major in the College of Communication; junior standing. Media planning theories, strategies, and practices. Typically offered Fall, Spring, and Summer.

382 (Effective through Summer 2017) Media Planning 3 Course Prerequisite: COMSTRAT 380; certified in any major in the College of Communication; junior standing. Media planning theories, strategies, and practices. Typically offered Fall, Spring, and Summer.

383 [M] Media Strategies and Techniques for Public Relations 3 Course Prerequisite: COM 210; COM 300 with C or better; certified in any major in the College of Communication. Development of creative content for persuasive public relations campaigns through different media. Typically offered Fall and Spring.

383 (Effective through Summer 2017) [M] Media Strategies and Techniques for Public Relations 3 Course Prerequisite: COM 210; COM 300 with C or better; certified in any major in the College of Communication. Development of creative content for persuasive public relations campaigns through different media. Typically offered Fall and Spring.

475 Strategic Communication Seminar in Public Relations 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Certified in any major in the College of Communication; junior standing. Theory, methods, and applications of communication and campaign management; political communication, health communication, freedom of expression, special audiences. Typically offered Fall, Spring, and Summer.

475 (Effective through Summer 2017) Strategic Communication Seminar in Public Relations 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Certified in any major in the College of Communication; junior standing. Theory, methods, and applications of communication and campaign management; political communication, health communication, freedom of expression, special audiences. Typically offered Fall, Spring, and Summer.

476 Consumer Insights and Branding 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Certified in any major in the College of Communication; junior standing. Advertising account planning based on a thorough understanding of target audiences and consumer research; linking client objectives, account management, creative and media planning. Typically offered Fall, Spring, and Summer.

476 (Effective through Summer 2017) Consumer Insights and Branding 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Certified in any major in the College of Communication; junior standing. Advertising account planning based on a thorough understanding of target audiences and consumer research; linking client objectives, account management, creative and media planning. Typically offered Fall, Spring, and Summer.

477 Message Design for Communication Campaigns 3 Course Prerequisite: Certified in any major in the College of Communication; junior standing. Theory-based design, market testing, and evaluation of messages for health and positive social outcomes. Typically offered Fall and Spring.

477 (Effective through Summer 2017) Message Design for Communication Campaigns 3 Course Prerequisite: Certified in any major in the College of Communication; junior standing. Theory-based design, market testing, and evaluation of messages for health and positive social outcomes. Typically offered Fall and Spring.

480 [M] Advertising Agency Operation and Campaigns 3 Course Prerequisite: COMSTRAT 380; COMSTRAT 381; COMSTRAT 382; certified in any major in the College of Communication; senior standing. Principles and functions of advertising management: campaign planning, execution, presentation and evaluation. Typically offered Fall and Spring.

480 (Effective through Summer 2017) [M] Advertising Agency Operation and Campaigns 3 Course Prerequisite: COMSTRAT 380; COMSTRAT 381; COMSTRAT 382; certified in any major in the College of Communication; senior standing. Principles and functions of advertising management: campaign planning, execution, presentation and evaluation. Typically offered Fall and Spring.

485 [M] Public Relations Management and Campaigns 3 Course Prerequisite: COMSTRAT 309 or 409; COMSTRAT 312; COMSTRAT 381 or 383; certified in any major in the College of Communication; senior standing. Application of public relations principles, management, persuasion theory and research methods to public relations issues. Typically offered Fall, Spring, and Summer.

485 (Effective through Summer 2017) [M] Public Relations Management and Campaigns 3 Course Prerequisite: COMSTRAT 309 or 409; COMSTRAT 312; COMSTRAT 381 or 383; certified in any major in the College of Communication; senior standing. Application of public relations principles, management, persuasion theory and research methods to public relations issues. Typically offered Fall, Spring, and Summer.

495 Strategic Communication Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 hours. Course Prerequisite: One series COMJOUR 333 and COMSTRAT 312, OR COMSTRAT 380 and COMSTRAT 381 or 382; certified in any major in the College of Communication; by interview only. Typically offered Fall, Spring, and Summer. S, F grading.

495 (Effective through Summer 2017) Strategic Communication Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 hours. Course Prerequisite: One series COMJOUR 333 and COMSTRAT 312, OR COMSTRAT 380 and COMSTRAT 381 or 382; certified in any major in the College of Communication; by interview only. Typically offered Fall, Spring, and Summer. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: Certified in any major in the College of Communication; by interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. Typically offered Fall, Spring, and Summer. S, F grading.

499 (Effective through Summer 2017) Special Problems V 1-4 May be repeated for credit. Course Prerequisite: Certified in any major in the College of Communication; by interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. Typically offered Fall, Spring, and Summer. S, F grading.

561 Persuasion for Professional Communicators 3 Course Prerequisite: Admitted to the online master's program in strategic communication. Introduction to theories, concepts, strategies, and processes of persuasion and social influence.

561 (Effective through Summer 2017) Persuasion for Professional Communicators 3 Course Prerequisite: Admitted to the online master's program in strategic communication. Introduction to theories, concepts, strategies, and processes of persuasion and social influence.

562 Creative Media Strategies and Techniques 3 Course Prerequisite: Admitted to the online master's program in strategic communication. The strategies, processes, procedures and steps involved in creating marketing communications materials for a variety of different media.

562 (Effective through Summer 2017) Creative Media Strategies and Techniques 3 Course Prerequisite: Admitted to the online master's program in strategic communication. The strategies, processes, procedures and steps involved in creating marketing communications materials for a variety of different media.

563 Professional Digital Content Promotion 3 Course Prerequisite: Admitted to the online master's program in strategic communication. The application of writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising in both digital and social media outlets.

563 (Effective through Summer 2017) Professional Digital Content Promotion 3 Course Prerequisite: Admitted to the online master's program in strategic communication. The application of writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising in both digital and social media outlets.

564 Consumer Behavior and Brand Development 3 Course Prerequisite: Admitted to the online master's program in strategic communication. Tactics and strategies for consumer analysis and brand development; skills necessary for uncovering consumer insights to link client objectives, account management, creative development, and media planning.

564 (Effective through Summer 2017) Consumer Behavior and Brand Development 3 Course Prerequisite: Admitted to the online master's program in strategic communication. Tactics and strategies for consumer analysis and brand development; skills necessary for uncovering consumer insights to link client objectives, account management, creative development, and media planning.

565 Professional Marketing Communication Management and Campaigns 3 Course Prerequisite: Admitted to the online master's program in strategic communication. An overview of behavior change theories with a focus on strategic marketing campaign design and evaluation; learning to use theory and research to more effectively plan, design, execute and evaluate strategic communication campaigns.

565 (Effective through Summer 2017) Professional Marketing Communication Management and Campaigns 3 Course Prerequisite: Admitted to the online master's program in strategic communication. An overview of behavior change theories with a focus on strategic marketing campaign design and evaluation; learning to use theory and research to more effectively plan, design, execute and evaluate strategic communication campaigns.

701 Master's Independent Capstone Project and /or Examination V 1-6 May be repeated for credit. Capstone project or final examination for professional master's degree under the Graduate School. The credits will include a balloted evaluation of the student's completion of the program's capstone/examination requirements by the program's graduate faculty. Students must have graduate degree-seeking status and obtain approval from their major advisor/committee chair before enrolling for 701 credit. Typically offered Fall, Spring, and Summer. S, U grading.

701 (Effective through Summer 2017) Master's Independent Capstone Project and /or Examination V 1-6 May be repeated for credit. Capstone project or final examination for professional master's degree under the Graduate School. The credits will include a balloted evaluation of the student's completion of the program's capstone/examination requirements by the program's graduate faculty. Students must have graduate degree-seeking status and obtain approval from their major advisor/committee chair before enrolling for 701 credit. Typically offered Fall, Spring, and Summer. S, U grading.

702 Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the online master's program in strategic communication. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. S, U grading.

702 (Effective through Summer 2017) Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the online master's program in strategic communication. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. S, U grading.

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